OGILVY & MATHER
1) WHO IS HE ?
David Mackenzie Ogilvy is a British-born (23rd June 1911 - 21st July 1999), was one of the greatest advertising executive, "Ad Men". He was born at West Horsley, Surrey in England. His mother, Dorothy Fairfield, was Anglo-Irish. His father, Francis Longley Ogilvy was a Gaelic-speaking Highlander from Scotland who was a classics scholar and a financial broker. Ogilvy attended St Cyprian's School, Eastbourne, on reduced fees because of his father's straitened circumstances and won a scholarship at age thirteen to Fettes College, in Edinburgh. In 1929, he again won a scholarship, this time in History to Christ Church, Oxford.
2) WHAT HE DOES ?
David Ogilvy was widely hailed as "The Father of Advertising", he is the founder of Ogilvy & Mather, which is one of the largest marketing communications companies in the world.
3) WHEN HE STARTED O&M ADVERTISING ? WAS HE VERY SUCCESSFUL ? EXPLAIN WHY ?
He was very successful. In 1948, he started Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world's most iconic ad campaigns, and in 1963 he even wrote "Confessions of an Advertising Man", which is the best-selling book that is still to this day considered essential reading for all who enter the industry. Time magazine called him "the most sought-after wizard in today's advertising industry" in the early-60s: his name, and that of his agency, have been mentioned more than once in Mad Men for good reason. His entry into the company of giants started with several iconic advertising campaigns : former First Lady, Eleanor Roosevelt, did a commercial for Good Luck Margarine in 1959. In his autobiography, Ogilvy On Advertising, ad mogul David Ogilvy considered it mistake to persuade her to do the ad - not because it was undignified , but because he grew to realize that putting celebs in ads is a mistake.
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