COMPUTER GRAPHIC: RE-BRANDING

RE-BRANDING

I choose to re-brand the Each A Cup logo. This is the original logo for Each A Cup. Each A Cup products originate from Taiwan (trading initially under Healthy 2000 & awarded the “Gold Medalist” by the Taiwan Consumer Association). Since 1999, in the face of fierce competition, we are one of the few established bubble tea brands that stands humbly & flourish with the support of our regulars.

Original logo 

My idea for re-branding this logo is to make it more attractive and interesting. So, I trace the icon and change the font and its colour.

New logo

Step of making new logo:

Font trace

Colouring the font

Icon trace

Try to match logo and icon

New logo

This is the mock up for the Each A Cup product. 

FINISH ARTWORK

INTERNET ADVERTISING & E-COMMERCE: ADVERTISING BANNERS

For Internet Advertising & E-Commerce subject, our lecturer gave us a task which is to make 6 different types of Ad banners. We were asked to do the : Micro Bar (88mm x 31mm), Large Rectangle (336mm x 280mm), Full Banner (468mm x 60mm), Half Page (300mm x 600mm), Vertical Rectangle (240mm x 400mm), and Pop Under (720mm x 300mm).

COMPUTER GRAPHIC: MOCK-UP STATIONARY

MOCK-UP STATIONARY

Reference for mock-up stationary.


 
 


My mock-up stationary

GRAPHIC DESIGN HISTORY: ROMAN ART

The Last Judgment in the Church of Santa Cecilia, Rome

Pietro Cavallini was an Italian painter and mosaic designer working during the late Middle Ages, the Roman Art era. Little is known about his biography, though it is known he was from Rome, since he signed pictor romanus. His first notable work were the fresco cycles for the Basilica di San Paolo fuori le Mura, with stories from the New and Old Testament in year 1277 to the year 1285. However, they were destroyed by the fire of 1823. His Last Judgment in the Church of Santa Cecilia in Rome, painted c. 1293 and considered Cavallini’s masterwork, demonstrates an artistic style known as Roman naturalism.

Realism style

Type of style that has been used in Roman art is Realism. Like the Romans themselves, early Roman art (c. 510 BCE to 27 BCE) tended to be realistic and direct. Portraits, both two-dimensional and three-dimensional were typically detailed and unidealized, although later during the age of Hellenistic-Roman art (c.27 BCE to 200 CE). The romans became aware of the propaganda value of busts and statuary. Painting styles in ancient Rome were bright and colourful with the techniques which the colours were applied are quite complex.

The base of the paintings clearly had to be perfectly clean and smooth. This was to obtained through repeated layering of plastering and fine sand which can be polished with a fine layer of marbles dust that is rendered compact and hard. The surface would then be dampened before the colors could be applied. The color would be absorbed into smoother compact but porous. The finished painting then would be polished to a shiny finish probably through the application of oils and final wax seal. A rough drawing could be scratched on top of the plaster for the more difficult figures and forms before applying the paint.

Greek statue and Roman statue

Romans art grows out of Etruscan art and has a close resemblance to Greek art. During the Roman Republic (500 BC), Roman statues are made to be realistic, a total opposite of Greek statues which has an idealistic approach. About 200 BC, Roman art style changes when they begin conquering Greece. The Roman soldiers bring home a lot of Greek art during their conquest, either by buying or stealing it. Greek sculptors are usually brought to Rome as slaves, serving under the Roman Republic by creating more art for them. Roman art continues to get influenced by Greek elements, and art often used as propaganda by the emperors. Examples are the Arch of Titus and Trajan’s Column. 

The Roman Empire, Rome

The Roman Empire was one of the greatest and most influential civilizations in the world history. It began in the city of Rome in 753 BC and lasted for well over 1000 years. During that time, Rome grew to rule much of Europe, Western Asia, and Northern Africa.

1. Honisya

2. Marina

3. Megan

4. Alice

5. Hanim

GRSAPHIC DESIGN HISTORY: OGILVY & MATHER

OGILVY & MATHER

1) WHO IS HE ?

David Mackenzie Ogilvy is a British-born (23rd June 1911 - 21st July 1999), was one of the greatest advertising executive, "Ad Men". He was born at West Horsley, Surrey in England. His mother, Dorothy Fairfield, was Anglo-Irish. His father, Francis Longley Ogilvy was a Gaelic-speaking Highlander from Scotland who was a classics scholar and a financial broker. Ogilvy attended St Cyprian's School, Eastbourne, on reduced fees because of his father's straitened circumstances and won a scholarship at age thirteen to Fettes College, in Edinburgh. In 1929, he again won a scholarship, this time in History to Christ Church, Oxford.

2) WHAT HE DOES ?

David Ogilvy was widely hailed as "The Father of Advertising", he is the founder of Ogilvy & Mather, which is one of the largest marketing communications companies in the world.

3) WHEN HE STARTED O&M ADVERTISING ? WAS HE VERY SUCCESSFUL ? EXPLAIN WHY ?

He was very successful. In 1948, he started Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world's most iconic ad campaigns, and in 1963 he even wrote "Confessions of an Advertising Man", which is the best-selling book that is still to this day considered essential reading for all who enter the industry. Time magazine called him "the most sought-after wizard in today's advertising industry" in the early-60s: his name, and that of his agency, have been mentioned more than once in Mad Men for good reason. His entry into the company of giants started with several iconic advertising campaigns : former First Lady, Eleanor Roosevelt, did a commercial for Good Luck Margarine in 1959. In his autobiography, Ogilvy On Advertising, ad mogul David Ogilvy considered it mistake to persuade her to do the ad - not because it was undignified , but because he grew to realize that putting celebs in ads is a mistake.

GRAPHIC DESIGN 2: FLOWER FLAP

The process of making the flower flap:

FINISH ARTWORK

GRAPHIC DESIGN 2: ICE CREAM CUP

The process of making the ice cream cup :

Ice cream cup