In the Victorian era, fly poster typography was emerged described in the illustration. It used large amount of color in combination with large font sizes which was created from movable metal type. As well as being made from wood, this was used to create the two-colored typefaces. The technologies in movable metal type had allowed for companies to look at advertising with more ease and less cost.
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| FLY POSTER TYPOGRAPHY
Fat Face Roman typeface was created by Robert Thorne who was found the style in 1801. Fat Face was the first typeface created for advertising. Its key features are vertical stresses and hairline serifs, the structure of the typeface has thick main body, thick in width, the serifs and connecting strokes are thin hairlines and bracketed. This typeface is legible, it has the Victorian quality which can be recognizable and loud.
FAT FACE TYPEFACE
Slab Serif Typeface designed by Vincent Figgins (1817). The Slab Serif has low contrast and design of uniform stroke. This typeface is chunky, thick and bold used for headlines in the diameter of the serifs matches the thickness of the main body. The typeface would be produced commercially by machine and the classic slab serif is recognizable with almost mono-spaced qualities that are clearly sees in the upper casing.
SLAB SERIF TYPEFACE
Clarendon Typeface was designed by Robert Besley in 1845. It has some similar design qualities in Rockwell.
CLARENDON TYPEFACE
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