DESIGN PRINCIPLE: PRINCIPLES OF GRAPHIC

1. PATTERN - The repetition of the elements of art.

2. EMPHASIS (CONTRAST) - Focusing the main idea which "grabs" your or the viewer attention.

3. VARIETY - An assortment of lines, shapes, colors and other elements of art in the artwork.

4. UNITY - Combining the elements of art so that it can work together or fit together, thus the artwork looks complete.

5. BALANCE - A way of combining elements to add a feeling of equilibrium or stability to a work of art. Major types are symmetrical and asymmetrical.

6. RHYTHM & MOVEMENT - A regular repetition of the elements of art to create a sense of rhythm and movement. 

• Rhythm - A principle of design that indicates movement, created by the careful placement of repeated elements in a work of art to cause a visual tempo or beat.
• Movement - A principle of design used to create the look and feeling of action and to guide the viewer’s eye throughout the work of art.

7. PROPORTION - A principle of design that refers to the relationship of

certain elements to the whole and to each other.