COLOUR STUDY: COLOUR AND MOOD

This is the meaning of colour and mood

COLOUR STUDY: WHAT IS COLOUR

WHAT IS COLOUR?

• Colour is the property possessed by an object of producing different sensations on the eye as result of the way it reflects or emits light. 

WHY WE NEED COLOUR?

• To convey emotions
• To send messages
• To express personality

GRAPHIC DESIGN: HISTORY OF TYPOGRAPHY

Typography is the art and technique of arranging type to make written language most appealing to learning and recognition. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, clerical workers, and everyone else who arranges type for a product. 

GRAPHIC DESIGN: WHAT IS GRAPHIC DESIGN?

WHAT IS GRAPHIC DESIGN?

Graphic design is a form of visual communication that could help us to sell something or persuade someone and even to send a message without using verbal communication.

Graphic design is a part of our daily life. It's all around us. The uses of graphic design is commonly include identity, publications, print advertisements, posters, billboards, website graphics and elements, signs or icon, and product packaging.

LOGO - a graphic mark or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.                

BILLBOARD - a large outdoor advertising structure, 
typically found in high-traffic areas such as alongside busy roads; present large advertisements to passing pedestrians and drivers.

ADVERTISEMENT - a form of marketing communication used to encourage, persuade, or manipulate someone to take some action.

BROCHURE - a flyer, pamphlet or leaflet that is used to pass information about something; an advertising pieces mainly used to introduce a company and inform about products and/or services to the audience.

PRODUCT PACKAGING - the process of design, evaluation and production of packages; contains protects, preserves, transports, informs, and sells.

WEBSITE - a set of related web pages typically served from a single web domain.

GREETING CARD - an illustrated, folded card featuring an expression of sentiment; usually given on special occasions; sent to convey thanks or express other feeling.

ICON - a graphic representation of something, a person or thing that is symbolic or is a noted figure.

POSTER - a piece of printed paper designed to be attached to a wall or vertical surface; include both textual and graphic elements.

BOOK DESIGN - the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole.

CORPORATE STATIONARY - known as office supplies for a company such as paper, envelopes, name card, pen, small bag and etc.

GRAPHIC DESIGN: HISTORY OF GRAPHIC DESIGN

15,000 - 10,000 BC
The first known visual communication, with pictographs and symbols in the Lascaux caves in southern France.

3600 BC
The Blau Monument, the oldest artifact known to combine words and pictures.

105 AD
Chinese government official Ts’ai Lun credited with inventing paper.

1045 AD
Pi Sheng invents movable type, allowing for characters to be individually placed for printing.

1276
Printing arrives in Europe with a paper mill in Fabriano, Italy.

1450
Johann Gensfleisch zum Gutenburg credited with perfecting the system for printing type in books.

1460
Albrecht Pfister the first to add illustrations to a printed book.

1470
Nicolas Jenson, considered one of history’s greatest typeface designers, sets news standard for Roman type.

1530
Claude Garamond opens first type foundry, developing and selling fonts to printers.

1722
First Caslon Old Style font developed, later used for the printing of the Declaration of Independence.

1760
Industrial Revolution begins, setting the stage for advances in graphic design production.

1796
Author Aloys Senefelder develops lithography.

1800
Lord Stanhope invents first printing press made of all cast-iron parts, requiring 1/10 the manual labor and doubling the possible paper size.

1816
First sans-serif font makes a subtle entrance as one line of a book.

1861
Williams Morris, who became a highly influential figure in design history, sets up art-decorating firm.

1880
Development of half tone screen allows for first photo printed with a full range of tones.

1890
Art Nouveau movement begins and changes design, making its way into all types of commercial design and utilizing all types of arts.

BASIC COMPUTER: MOVIE POSTER

For this assignment, I make a horror movie poster. The movie I choose is "SAW". For me, it is the best horror movie ever. So, here's the process and the result.

DESIGN PRINCIPLE: NAME CARD

My next assignment is making a name card. I've made a business card. The business I choose is cup cake. I choose cup cake because it looks cute, delicious, and appetizing. 

First design:

 front view

back view

Second design:

 front view

back view