BURGER KING
Burger King is
the one of the largest and most famous food chains in
the world today. The company was
originated by James McLamore and David Edgerton as Insta Burger
King, in
USA. The
Burger King logo
was introduced in 1967, and almost looks the same; a rounded figure
with tilted fonts painted in catchy colors. The logo consists of two
halves of a bun with the
name of the
company in the center.
The
Burger King logo has remained increasingly illustrious at all
times. The initial logo contained ochre colored buns with a dull blue
swoosh, which later altered to bright blue, and then was changed back
to a dull blue all over again. The ultimate Burger King logo
is circular in
shape with reddish-purple font color.
Original Burger King text logo from 1953 The first Burger King logo used text and was introduced on July 28, 1953. The first graphical representation of the Burger King character in occurred the 1960's and is sometimes called the Sitting King logo, as the Burger King character is shown sitting a top a burger holding a beverage.
Vintage Burger King "sitting king" logo (1957–1969) Several versions were produced; the King is shown either sitting a top a hamburger or on an inverted trapezoid with the company name along the top and its motto Home of the Whopper below it. Some signs omitted the King and only had the trapezoid.
Original "bun halves" logo (May 1, 1969 – April 30, 1994) his logo was used in various forms until May 1, 1969 when the Burger King "bun halves" logo made its debut, and has continued in use until the present. The logo resembles a hamburger; with two orange semi-circular "buns" surrounding the name.
Revised "bun halves" logo (May 1, 1994 – June 30, 1999) On May 1, 1994 BK updated the logo with a graphical tightening, replacing the "bulging" font with a smoother font with rounded edges.
Current "blue crescent" logo (July 1, 1999–present) The current "blue crescent" logo was designed by the New York-based Sterling Group and made its official debut on July 1, 1999. Sterling Group changed the color of the restaurant's name from red to burgundy, tilted the bun halves and the font on an axis, used a smaller bun motif and wrapped the burger with a blue crescent, which gave it a more circular appearance. Most restaurants did not acquire new signs, menus, and drive-thru ordering speakers until 2001. All secondary signage was updated with the new logo and all sign posts were repainted to match the blue coloring of the new crescent, replacing the original black.
DESIGN ELEMENTS OF BURGER KING LOGO
The
Burger King logo demonstrates an alluring and vivacious image of
a fast food restaurant, which is ideal for the fast food culture
among the teenagers. The sparkling colors used in the logo are
vibrant enough to draw attention of the spectators.
SHAPE OF THE BURGER KING LOGO:
The
Burger King logo appears as a tilted round figure with bun
halves on both sides of the logo and the font is inscribed in the
centre with a whirl, showcasing the entire logo. It accurately
projects the sparkling features of the company.
COLOR OF THE BURGER KING LOGO:
The
three colors utilized in the Burger King logo are red,
yellow and blue. The exquisiteness of the three basic colors forms a
striking symbol adequate enough to pull people
towards it, irrespective of their ages.
FONT OF THE BURGER KING LOGO:
The
font used in the Burger King logo depicts clarity and
simplicity. It is burgundy in color with capital letters enclosed in
the circular shape, between the half buns. The logo is very
exceptionally attractive and eye-catching. The font size of ‘KING’
is a little bigger than that of ‘BURGER’, enhancing the beauty of
the logo.
The
Burger King logo, besides being the most recognized fast food
chain emblems and representing one of the
most popular food chains, also managed to retain its
standardized look throughout the years. The logo is simple in design
and is eminent not only among the youth, but also appeals to the
adults. The emblem has proved to be a guarantor of the quality and
goodwill of the brand.
